The Operating System for Pet-Friendly Travel

AI-Powered Pet-Human Travel Compliance & Booking

01. The Problem

A B2B & B2C ecosystem relieving the pain of pet mobility.

Woman arrested after abandoning dog at airport

🩺

The Vet's Nightmare (B2B)

USDA health certificates are highly profitable, but managing the complex compliance paperwork bleeds billable clinical hours.

💸

The Consumer's Nightmare (B2C)

Travelers waste countless hours navigating fragmented pet policies, risking thousands of dollars in fees and denied boarding.

🔄

Two-Sided Bottleneck

Clinics and travelers are disconnected across compliance, documents, and booking execution.

🧠

Regulation Volatility

Policy updates move faster than legacy workflows, creating constant compliance risk for both sides.

02. Market Opportunity

Global Pet Industry

$500B

Massive global pet economy.

Source: Amadeus / Bloomberg

US Pet Travel Market

$1.37B

Fast-growing U.S. travel niche.

Source: Grand View Research

Travel Demand

78%

of 86.9 million U.S. pet-owning households travel with their pets annually.

Source: Condor Ferries Data

U.S. Veterinarians

133,475

Active U.S. veterinarians in 2025.

Source: AVMA Veterinarian Statistics

03. The Solution & Product

Complete AI infrastructure for pet travel and animal mobility, combining a deterministic compliance engine, an operational layer, and a frictionless booking platform.

Compliance Engine

Real-time verified global pet policy coverage.

24/7 AI Assistant

Personalized compliant itineraries in seconds.

One-Click Booking

Flights, hotels, transport booked seamlessly.

Travel DNA

Digital biometric & preference profile.

04. Kruiz Product Ecosystem

B2B Vet Dashboard

nva.kruiz.co ↗

Revenue Generated

$2,400

Certs Done

Consults

USDA Health Cert Pipeline

Patient & Destination Status Action

Bella (Golden Ret.)

Paris, France

Awaiting VEHCS

Submit to USDA ➔

Max (Frenchie)

Austin, TX

Endorsed & Ready

Complete & Clear

B2C Pet Travel App

northstar.kruiz.co ↗

🐾 Kruiz AI Assistant

1. User Intent

🐾

What's the vibe for this trip?

✓ Relaxed 🌊 ✓ Beach 🏖️

Take my dog Max to Cancun Mexico

🐾

Building your trip...

✓ Picking best hotel
✓ Finding flights
✓ Securing rental car

2. AI Proposal

✈️

Delta DL 1847

LAX → CUN · Pet in Cabin

$287

🏨

Paradisus Cancún

Pet-friendly · 2 pets

$312/nt

🚗

Hertz SUV

Pet Cover Added

$42/day

🚀 Book Everything — $3,302

3. Compliance Layer

✨ Kruizy prepped your trip

🛂 Passport

✨ Autofilled

🩺 Health Cert

✨ Autofilled

📋 SENASICA

✍️ Needs sig

✈️ Airline Form

⚠️ Action

05. Micro & Macro Economics

Value Delivered

B2B: Vet Clinic Economics

How the clinic captures upside when paperwork stops eating the schedule.

Efficiency: Automating research and intake saves ~20 mins per inquiry.
➔ 44 hours saved ($1,100/mo labor recapture).
Innovation: Converting "passing questions" into booked 15-min consults.
➔ 2 incremental consults/day ($880/mo net-new revenue).
Pipeline: Standardizing the USDA process prevents dropped leads.
➔ 1 extra cert captured ($400/mo high-margin revenue).
Total ROI — $2,380+/mo per clinic.

SaaS Scale

Kruiz Economics

Recurring software revenue as the network of clinics compounds.

Target SaaS fee — $149–$199/month per clinic.
Expansion path — 14 NVA clinics → 1,400 NVA market.
Scale outcome — $3.3M ARR at 85%+ gross margin.

06. Current Traction

B2B: NVA Enterprise

Live in 14 of 1,400 clinics. Mid-April rollout meeting booked with NVA Director of Innovation.

B2C: Open Beta

700+ users with a 25% MAU rate.

Data: e-MAARG Architecture

300,000+ data points powering compliance intelligence.

Validation: Press & Awards

UC Berkeley Launch Winner, Business Insider, Yahoo.

07. Competitive Landscape

Feature	Kruiz	Expedia / Booking	BringFido	ChatGPT / Gemini
Pet-Focused AI	✓	✗	Partial	✗
End-to-End Booking	✓	✓	✗	✗
Policy Compliance	✓	✗	✗	✗
Pet Health Integration	✓	✗	✗	✗
B2B White-Label	✓	✗	✗	✗
24/7 AI Assistant	✓	Chatbot	✗	Chatbot

Competitive Edge: Unlike Expedia or BringFido, Kruiz has direct B2B vet integrations and real-time compliance monitoring. On the B2C side, BringFido did $32.5M last year—clear evidence of willingness to pay in pet-travel discovery.

08. The Team

Brad Pauer

Co-Founder & CEO

LinkedIn ↗

Serial entrepreneur; 2x pet startups; global operator.

Angela Le

Co-Founder & COO

LinkedIn ↗

Ex-Google growth leader; scaled Crypto.com to 10M+ users.

Chris Chaney

Lead AI

Ex-Amazon and Perplexity; built multiple AI and ML systems from scratch.

Andy Teng

Senior Engineer

Full-stack booking infrastructure and architecture lead.

09. Go-To-Market Strategy

Months 1–6 Goal: prove B2B2C loops

The Ignition

NVA Clinic Rollout (B2B)

Most powerful channel; already live in 14 out of 1,400 clinics. Printing Kruiz QR codes for patients turns vets into distribution—driving near-$0 B2C CAC.

Influencers (B2C)

Acquiring mini-to-mid scale influencers cheaply (PR boxes, low effort), with high expected ROI and daily beta downloads.

Months 7–10 Goal: field + earned media

Landgrab & Blitz

Vet & Pet Trade Shows (B2B)

In-person acquisition at dog, cat, and veterinary trade events.

PR / Media (B2C)

Earned distribution across travel and tech press.

Months 11–18 Goal: partnerships + VIP lift

VIP Expansion

Travel Insurance Partners (B2B)

Active conversations for embedded distribution.

Celebrities (B2C)

High-trust brand lift targeting Paris Hilton, Christian Bale, and Charles Leclerc's wife.

10. The Ask & Exit Strategy

$2.0M Seed Round

35%

Marketing & Dist. ($700k)

Influencers, celebrity partnerships, and NVA scaling.

45%

Product & Eng. ($900k)

Hire senior engineering talent and ship core platform.

20%

Ops / Reserves ($400k)

Standard operating runway and risk buffer.

Exit Strategy

Target M&A by ecosystem giants or scale into public markets.